- Title
- Advancing a conceptual model for understanding the drivers of group-oriented travel behaviour to large-scale events
- Creator
- Carlson, Jamie; Rosenberger III, Phillip; Rahman, Mohammad
- Relation
- Academy of Marketing Conference (AM2013) . Proceedings of the Academy of Marketing Conference 2013 (Cardiff, UK 8-11 July, 2013)
- Relation
- https://marketing.conference-services.net/programme.asp?conferenceID=3554&action=prog_titles
- Publisher
- University of South Wales
- Resource Type
- conference paper
- Date
- 2013
- Description
- Major large-scale events, such as the Olympics and Music Festivals, attract many tourists, resulting in increased consumer spending on accommodation, food and recreational activities in the destinations hosting such events. Consumers which travel in groups to these large scale events play an increasingly important role as an attractive tourism segment to major events, destinations and governments which support them, around the world due to their economic benefits of their expenditure. However, a lack of understanding exists regarding what motivates these consumers to travel in groups, and the forms of value these consumers derive from a group-oriented, event-based travel experience. A theoretical framework is developed and presented that posits various dimensions of perceived value of the group travel experience, enduring involvement, destination-image and social motivations as factors influencing group-oriented, event-based travel intentions. Propositions to guide future research are also presented.
- Subject
- group-orientated travel; large-scale events; travel
- Identifier
- http://hdl.handle.net/1959.13/1317884
- Identifier
- uon:23530
- Identifier
- ISBN:9781909838000
- Language
- eng
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